USACCA Code of Conduct

Introduction

This Coaching Code of Conduct sets out the standards and expectations for ethical and professional behaviour in coaching relationships. Adherence to these principles ensures the integrity of the coaching profession and fosters trust between coaches and their clients.

Coaches play a crucial role in the development of the game and in the lives of the players they coach. Good coaches ensure that all players have positive experiences and are therefore more likely to continue in the game and achieve their potential.

1. Respect and Inclusion

• Treat all athletes, colleagues, and stakeholders with respect, dignity, and fairness, regardless of background, ability, or beliefs.
• Promote an inclusive environment, free from discrimination, harassment, or bullying.
• Value diversity and encourage participation from all sections of the community.

2. Athlete Welfare and Safety

• Prioritise the health, safety, and well-being of athletes always.
• Provide a physically and emotionally safe environment.
• Practise safe training and conditioning techniques and apply basic first aid principles as needed.
• Do not tolerate the use of alcohol, tobacco, or illegal substances during coaching sessions or events.

3. Professionalism and Integrity

• Act as a positive role model, demonstrating honesty, integrity, and high personal standards.
• Operate within the rules and spirit of your sport and educate athletes about fair play and ethical behaviour.
• Maintain appropriate boundaries with athletes and avoid any behaviour that could be misinterpreted or cause harm.
• Uphold confidentiality and respect the privacy of athletes and their families.

4. Competence and Development

• Only provide coaching within your area of competence, based on your qualifications and experience.
• Commit to ongoing professional development to ensure safe and effective practice.
• Stay informed about the latest coaching methods, safeguarding policies, and relevant regulations.

5. Relationships and Communication

• Build positive relationships based on mutual trust and respect.
• Communicate openly and honestly with athletes, parents, and colleagues.
• Encourage feedback and listen to the views and concerns of athletes and others involved.

6. Compliance and Accountability

• Abide by the code of conduct and ethical standards set by your sport's governing body.
• Comply with all relevant laws, regulations, and safeguarding requirements.
• Accept responsibility for your actions and decisions and be prepared to justify them if required.

7. Social Media Conduct

• Use social media responsibly, recognising that your online presence reflects on you, your athletes, and your organisation.
• Do not post, share, or endorse content that is offensive, discriminatory, harassing, or otherwise inappropriate.
• Maintain professional boundaries with athletes on social media. Avoid direct messaging or "friending" athletes unless necessary and always keep communication transparent and appropriate.
• Never share confidential or sensitive information about athletes, teams, or the organisation online.
• Obtain consent before posting images or videos of athletes or team activities.
• Avoid discussing team selection, performance issues, or internal matters on public platforms.
• Remember that social media posts are public and permanent; consider the impact of your words and images before sharing.
• If you are unsure whether a post is appropriate, seek guidance from your organisation or apply the "headline test": only post what you would be comfortable seeing as a headline in the news with your name attached.
• Always comply with your organisation's social media and safeguarding policies.